You never know where you will find a good, well thought out customer experience. Even those of you who are weekend warriors when it comes to house projects and make several trips to Home Depot or your local hardware store will appreciate what it takes to get the bigger than average job done.
I had a recent demolition project, but was puzzled by how to get rid of the wood and shingles and other fruits of a few hours with the sledgehammer. Clearly, even lots of large trash bags wouldn’t do the job, yet a dumpster seemed to be a big overkill. Did I need to rent a pickup to haul multiple loads to the dump if there was one nearby? What to do?
A neighbor told me about a cool solution from Waste Management that turned out to be perfect. They call it The Bagster.
Here’s the idea:
You buy a huge rectangular bag at your local Home Depot or Lowe’s. Comes in a convenient small package, but unfolds to be 4′ by 8′ by 2.5 ‘ high. It’s made of very tough, reinforced rip stop plastic canvas, with two bright yellow handles. They hold three cubic yards and 3300 pounds, so you are wondering why the handles are there, as no human will pick one of these up.
Your job is not to worry about that. When you fill the Bagster, you go to www.bagster.com, create n, and let them know you are ready for pickup. You let them know your location, where in the yard or on the driveway you have the Bagster, how many of them you have. They price the pickup based on location, and give you a discount for Bagsters two through x. You pay online, get a confirmation number for your order and you are good to go. A day later I received an email saying my Bagsters had been scheduled for pickup.
So let’s review why this is a great experience.
- WM analyzed a problem for the DIY ( smaller job contractor) and designed a solution
- That solution provided easy access through a known distribution point
- The concept was incredibly easy.
- The fulfillment was self service, with frequent and effective communications throughout the process to let the client know where in the process they were.
- The branding is super effective, fun and “three word” memorable:
BAGSTER: BUY. FILL. GONE.
Check it out at http://www.thebagster.com/
Spread the word. This one is happily full of it
